Thursday, November 29, 2012

Internet Radio and Wedding Plans

A lot of time and preparation takes place before a happy couple's wedding day. More than half of the planning is for the reception after the wedding. A ceremony usually lasts between fifteen and thirty minutes, but the reception can go on for hours into night. It is a time to celebrate with the newlyweds, dine, drink champagne if you are old enough, and dance the night away. Some couples choose to hire a DJ, and others take care of the music themselves. There is a lot of planning simply for the music during the reception. Here are some ways in which Internet radio can help during your wedding plans.

Planning and preparing for your ceremony and reception can be extremely stressful. There is so much to think about and a lot of people to take into consideration. You have to find food that everyone will like, a location that your family and friends will be able to go to, what kind of music people like and so on. Unfortunately, this can cause fights or panic attacks. If you are under a lot of stress or need to deescalate, listening to music can calm your nerves. Since you are probably looking up information on the Internet, you should keep a tab open with a radio channel ready to be played.

Listening to music while planning can also spark some creativity and inspiration in you. You may be inspired by a love song that you hear or get ideas for a theme when listening to a certain genre of music. Your spouse might have family from another country that has different cultures and customs. You can learn a lot about other cultures by listening to their traditional music. You can find music from all over the world on the Internet. You might even be planning your reception to have a worldly theme, and you can find music to play online.

If you are working with a DJ or choose not to hire one, you should still have a playlist for the reception. You can find fun dance music or love songs for slow dances. Listening to Internet Radio offers you to listen to a lot of music genres in one place without distractions from radio hosts and a lot of commercials. If you decide to play your own music and not hire a DJ, you can always connect your computer to high quality speakers to play music. Internet radio is perfect for this because it has fewer commercials than traditional radio, and you can easily switch music channels and genres.

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Downloadable Audio Books Skyrocketing in Popularity

Downloadable digital audio books continue to skyrocket in popularity with book lovers for a variety of reasons. The primary reason for their rising popularity is the fact that they are so convenient on a variety of levels. Compare the ease of instantly downloading an audiobook and instantly transferring it to your iPod, mp3 player or cell phone with the tedious process of ordering a CD set, waiting for it to arrive in the mail and then converting the CDs to mp3 files. Even if you don't mess with the conversion process you're still left with the headache of having to deal with all of those CDs. And what happens if one of them gets a deep scratch rendering it unlistenable? The whole set is now worthless and you have to pay to replace it. And don't even get us started on books on tape! How many times in the past did you have your books on tape get eaten by tape decks or fade into oblivion due to repeated playback? Thankfully digital audio books are impervious to such damage and will last forever.

Now some people do prefer books on CD for one reason or another. One big reason that comes up a lot is the fact that many car CD players are not capable of playing mp3s or other similar digital files. Also many car stereos don't have an input for iPods or other mp3 players. But that just brings us to another convenient aspect of digital audiobooks, the fact that they can easily be converted to standard audio CDs with free software. This way you get the best of both worlds - the convenience of downloading digital files immediately and being able to listen to audio books on CD in your vehicle!

Yet another thing that really adds to the convenience of downloading audible books is that you have instant access to a huge library of titles with most services. You also have access to a wide variety of book genres covering every category you could possibly imagine. Not only that but every major spoken word book service offers books for all age groups from young children to teenagers to adults. Contrast this with going to your local library and browsing a paltry selection of CD audio books - that is if they even carry any audio books as many libraries do not. Couple the wide range of titles with the fact that you can browse these extensive selections and choose your audiobooks from the comfort of your own home and you have a convenient way to catch up on books that simply can't be beat. Some services also allow you to browse and download via your cell phone or other mobile device!

All things considered we're certain you'll agree that after looking at all of the advantages of digital audio books that their convenience just can't be overlooked.

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Use Audio Interviews to Attract Customers - A How-To

If you've conducted an audio interview with an expert, you're well on your way to having a business that can make you money.

Some people get stuck on the idea that an interview is just that - an interview.  Don't do that.  What I want to encourage you to do is to see the interview as information product.

Obviously, that information product has a value for the information it provides.  But, it also has a perceived value for the way that information is delivered.

For example, an ability to listen to an interview online has an inherent value.  But it is not as valuable as an ability to download the interview and take it with you on the road, in the garden, or when you're out "pounding the pavement" getting fit.

The reason the second option is more valuable?  Choice.  People like choice and are prepared to pay more for it.

Taking this process further, another way to enhance the value would be to provide a transcript of the interview.  That way, people who like to read could also tap into your stuff. 

If you follow this model through you have the basics for an opt-in program on your website.  For example, in order to capture the email address of a potential customer you could make available a sample of the interview. Having wet their appetite, you could then offer that customer the ability to download the interview so that they can take it on the road. They could pay a monthly fee for this service.  In order to further increase the value and charge a premium on the monthly fee, you could offer to supply the transcript.

And then. Hey presto.  Using one audio product, you have created a viable business system that's a win for you and a win for the customer.

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Adding Awesome to Your Website - Learn Basics of How to Add Audio Add-ons

The first step to put up an audio file is to upload it onto your site. You can use your ftp and don't forget the URLs for audio files. The size of your files matters and smaller files work better than larger ones. Midis work better than .wav files and .au files although .au files aren't bad. You can put audio up on your website by linking it to your web pages. Html users have the code to create a link which is more or less:

{a href="xyz.wav"}Text here{/a}

In this example "xyz.wav" is the URL of the audio file that you want to link to your site. "Text here" is something which will show up as the link. You must use instead of {and} when you are actually forming a link through such a code.

Another useful way to add audio is to embed sounds so that a tiny control panel appears on your web page that the visitor can use. Your panel can also give the user the option to turn the sound on/off. Remember that having the sound automatically play will add on to a page's download time. So, automatic sound loads aren't encouraged because browsers prefer fast-opening sites. You can even change the size and volume of your control panel to suit your needs.

There are certain technical attributes that show what kind of audio you have. "autostart="true/false" will determine if the sound will automatically upload. "True" means that the sound will start automatically with the opening of your webpage while false means the flip side. You can use audio on your site in three ways. Audio testimonials can be added with written statements to improve your content's credibility. They're also fun and interesting! Audio greetings that run automatically or play upon clicking make your site creative and personal. An audio version of your guarantee policy or other important content is also a good idea and lends the statements more weight.

When adding sound to your website, apart from all the technical aspects of it, make sure that it's tastefully done and nothing becomes too annoying. After all, you want to keep your visitors happy. Automatic sound uploads slow your site down and can even be annoying to web browsers. Make sure that all sound playing has the option of being turned off. Your sounds or song clips should be relevant to your web content, don't add sound for no reason. If the sounds aren't gelling with content, they'll become as memorable as elevator music. At the same time, you don't want blaring 'too memorable' sounds that practically induce head aches.

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Making a Recording For Eventual Transcription - How Essential Are Microphones?

So, are microphones essential when recording? The simple answer is 'yes' but that would make for a very short article! To ensure that you capture a clearly audible recording, particularly for events such as interviews or conferences, it's essential to use a microphone. If you need your recording to be transcribed, the only way to ensure a clearly audible recording is to use equipment that's fit for purpose. Why waste time, effort and money arranging an event, only to blow it at the recording stage? Microphones cost peanuts in comparison with what you'll spend organising an event, so why ruin the recording for the sake of a few extra pounds?

So which microphone should you use? It may be tempting to think that the recorder's internal microphone will be up to the task of recording any situation, particularly in the new digital recorders, which give a superior quality of recording. But if you use an internal microphone for anything other than dictation, you'll run the risk of producing a poor recording. This will lead to a transcript with queries and increased transcription costs - the cost of which could have paid for a decent external microphone.

Built-in microphones in most portable recorders are of poor quality with limited control over volume levels. They're designed to be used for one voice, typically in a dictation situation where the recorder is held close to the mouth. They'll pick up sound from the nearest source, which can be the recorder itself. If, for example, you use a Dictaphone with an internal microphone to record an interview and put the recorder down on the table several feet from your interviewee, you may not pick up their voice clearly, especially if they speak softly. It's worth remembering that for every foot of distance the microphone is from the source of the sound, the recorded volume level decreases by half and the background noise doubles. If you have to use an internal microphone for an interview, ensure that the recorder is placed as close as possible to the interviewee and that the recording is done in a quiet environment. However, if you try to use an internal microphone to record focus groups or meetings, you're asking the microphone to function in an environment for which it was never designed - it simply won't work.

Using a good quality external microphone will greatly enhance the clarity of the recording, leading to a subsequent reduction in transcription time and costs. Let's look at some of the recording situations for which microphones can be used and the different types of microphone available.

Interviews: there are a variety of what can be termed individual microphones which are suitable for interview situations. Lapel (also known as lavalier microphones) or tie clip microphones can be fastened to the interviewee's clothing, but can also pick up any rustling noises from it. If you have a stereo recorder with two microphone sockets, you can use two microphones to capture both the interviewer's and interviewee's comments. Or use a microphone splitter to enable two microphones to be plugged into one microphone socket. Another option is to use a noise cancelling microphone which will cut down on a certain amount of ambient background noise. Omni-directional microphones can be used in interview situations but they do need a quiet environment. A directional microphone will pick up sound from the direction in which it's pointed which is, hopefully, at the interviewee! Handheld directional microphones are ideal for street interview recording situations, such as vox pops, where you can hold the mic right up to your interviewee's mouth.

For indoor interviews, it may be tempting for the interviewer to sit close to the recorder to check it's working, but if the interviewee is too far from any table top microphone, then the clarity of the recording will suffer. All too often, transcribers receive recordings where the interviewer's is the clearest voice and the interviewee's virtually inaudible. Since the answers are almost always more important than the questions, the microphone needs to be as close as possible to the interviewee,or at least centrally placed between the two.

Focus groups, conferences or meetings: as these events are likely to involve many participants, you need to ensure that there is a sufficient number of microphones around the room to pick up ALL the participants clearly. We recommend using omni-directional microphones or a conference mixer system which links several microphones to one central unit. The only disadvantage with omni-directional microphones is that they pick up every sound - so be careful to minimise background noise and brief your participants thoroughly. Another option is to use a noise cancelling microphone which cuts down on a certain amount of background noise.

For any type of group recording, don't try and cope with one microphone in the middle of a large table and push it towards each person as they speak. You'll only record the scraping noise as you do so! We recommend using a minimum of one microphone for every two people placed evenly between the speakers. For multiple microphones, you'll need a mixer to connect all the microphones to the recorder.

Another option would be to choose table top boundary microphones that use the table to resonate sound. These produce a good quality sound but also pick up every sound made ON the table, such as tapping pens, clattering of cups, people banging the table to make a point, etc. This is when briefing the participants beforehand coupled with effective and firm moderation during the recording comes into its own. Ask participants not to speak all at once, not to interrupt each other and to minimise extraneous noise; otherwise, their valuable contributions to your meeting or focus group will be lost.

For conferences, we recommend that all speakers and members of any panels have individual microphones, either a lectern microphone or an individual lapel or tie-clip mic. While the speaker is giving their presentation, make sure all the other panel members' microphones are turned off so you don't capture all those off the cuff comments!If you're in the audience of a lecture or conference and need to record the presentation, balancing a Dictaphone on your knee will not pick up the voices from the platform. All that will be recorded is the noise nearest the recorder. You may be able to hear a speaker clearly from the middle of an audience, but your recorder will pick up other noises - you scribbling down notes, your neighbour coughing, or the person three rows back having a sneezing fit. None of that will produce a recording that's possible to transcribe. It may be best to contact the organisers for a transcript afterwards, but if time doesn't allow for that option, the only way you'll have a chance of recording anything is to put a microphone on or near the podium. Even then, there will be issues over feedback from the sound system and distance from the speakers, even with digital equipment. Be prepared for a less than clear recording and therefore an incomplete transcript.

It may be useful to run through a few general tips which are common to the use of all microphones in most recording situations. Microphones are not as selective as the human ear. We can filter out extraneous background 'babble' such as traffic, other voices or equipment noise. A microphone will hear the lot, from all directions and give equal 'weight' to every sound on the recording. Whichever microphone you use, don't place it near the recorder itself while recording. Particularly when using analogue recorders, the microphone will pick up noise from the machine itself. This is less of an issue with digital equipment, but you should still ensure that the microphone and recorder are placed as far apart as the lead will allow.

Try and minimise background noise, which includes not having crockery near the microphones. It's tempting to have refreshments to relax your interviewee or focus group participants but if you have this on the table where the recorder also sits, the clattering of the crockery will be the loudest sound on the recording, and you'll deafen the transcriber! Similarly, ask people not to shuffle papers near the microphone. This may seem an insignificant noise to our ears but as it may be the sound nearest to the recorder, that's what the microphone will hear and it will drown out whatever is being said. Try and avoid writing near the microphone. We've often heard recordings where the scribbling of a pen is the loudest sound heard throughout the recording.

Before you purchase any microphone, check that it's compatible with your recorder and, indeed, that your recorder has a microphone socket (advice on the features to look for in a recorder are covered in another article). It's worth remembering that buying a cheap microphone for your expensive recorder is like putting a Reliant Robin's engine in a Jag! Good quality microphones are not that expensive. Most of the microphones mentioned above can be obtained from suppliers such as Ndeva, Voice Power, SpeakIt and DictateIT. You can also buy them from electronic retailers like Maplins and Cybermarket.

A final thought - you can invest in very expensive recording equipment but still scupper your chances of making a good recording by not using a microphone. Simply using a good quality recorder on its own is not enough. A microphone will make the biggest difference to whether your recording is clearly audible and swiftly transcribed, or barely audible and impossible to decipher.

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How to Start an Online Radio Station in Less Than an Hour

It seems like ancient history now, but two decades ago when the internet was taking shape there was a lot of talk about what it would offer, and how it would become an indispensable tool. With the benefit of hindsight we can now see what those early proponents were talking about, but we can also see where popular use has had a more important impact.

In some ways the internet has in fact become that "indispensable tool" we heard so much about. It has also become a mass meeting place, a place to escape and live in a pretend world, a place to play games and the medium for availability and discussion about information on any and all topics.

As a 30+ year media veteran I cannot help but notice that the internet has also offered a voice to "common folks" previously available to large media houses. Online newsletters on a myriad of specialist subjects now reach thousands of subscribers all over the world. Similarly broadcast media have now been opened up. Rather than the huge capital outlay for equipment and staff that used to be needed to start a radio station, indeed if you could even get a license, anyone with a computer and the few dollars necessary to monthly streaming costs can now broadcast globally.

Since the early days when crude automation systems were first introduced into broadcasting, there have been steady and remarkable improvements in the technology. Today relatively sophisticated software is readily available for free that does things those early systems could never dream of doing.

If you have ever thought about dipping your toe into the world of broadcasting then now is the time to do it, and the internet gives you not only all the tools you need but a platform to broadcast on that would have been the envy of any radio station not that many years ago.

Here's what you will need:

An account with a stream host. I use a company called Strem101 because they're cheap, but there are all kinds of them available and you can choose one that looks good to you. A collection of music "ripped" (converted) to mp3 files. A current copy of Winamp. A copy of the Shoutcast DSP plugin for Winamp.

How to do it

Arrange a stream hosting account. Put all your mp3 song files in a folder. Download and install Winamp. Download install the Shoutcast DSP for Winamp. Open Winamp Preferences and click on DSP/Effects Choose the Shoutcat DSP. Enter the stream host settings in the Shoutcast DSP plugin. Use the Winamp to select your folder of music and start it.

There are a few setting that you'll need to tweak, but there are Readme files to help you through that. You'll also likely want to set the Winamp preferences to Repeat playing once it has played all the songs in your folder, and select Shuffle to have Winamp automatically shuffle the songs and not just play them in order.

While this method works remarkably well, it is far from the level of sophistication that is available by using a free radio automation system like Zara Radio. These give you the capability to produce and execute a broadcast-style format that can sound as good as any AM or FM radio station.

I wish you luck! Clearly the internet has proven that no matter what your musical taste or style is, there will be someone out there who will at least give your online radio station a try.

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Audio Book Online - Finding the Right Plan Before Doing It

Audio book online could be used as a good idea to begin your own business because it has a good prospect in this modern era. This happens because there are more and more person who tend to being accustomed in applying audio books. If some years ago people still reading the conventional books and reading them with eyes, today, people are likely to read with their ears. In fact, reading with ears is a new concept since this type of book becoming really popular.

Strong Demand

Reading through the audio books is truly entertaining and convenient. As a result, if you are business minded; starting your own book online store could be a good idea since the profit margins attractive and the demand is strong.

Though, there is a lot going for someone who is industrious so that opening an audio book online store will still make good sense.

In reality, Audible is known as the major player in the book online segment and it earns more than an estimated eighty million dollars yearly. Nonetheless, big as they may be there is still enough space for small players to reap benefits and earn good profits from starting their book stores.

To succeed with your audio book online store, you need to advertise, build up a strong customer base and plan ahead for future expansion.

To reach a great success with your book online store, you need to make it as complete as you possibly could. There are various customers that like to collect audio books and to re-read their audio books, so that you need to consider selling the audio books online [http://audiobooksgallery.com/audio-book-online/audio-book-online-make-your-life-easier/] at discounted rates. In point of fact, in selling this type of book, you may need lots of perseverance and right marketing strategies. Beside that, you would also need certain amount of luck and effective advertising.

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Internet Broadcasting - Audio and Video Streaming Changes The World of Media Marketing And Fame

We all have grown up with radio and television as forms of media. Now, with the exponential  growth of the internet, traditional forms of sharing content have evolved. We now have "new media" and "online broadcasting, " as platforms for producing and distributing content.

Many sites allow you to post content , and more being created as we speak..  For the visual video format known as streaming media most people have seen YouTube. YouTube has more than 1 billion videos online in a month. Recently in the news Current TV had press after former President Bill Clinton helped secure the release of one of their reporters.

What are the key differences in the traditional format to online broadcasting platforms? The playing field for participation is more evened out. To share content with audiences previously took very expensive equipment and highly equipped studios to compete effectively.

Technology changed the equipment and formats. Many of the  newer cameras and recording devices are small , portable and a fraction of the cost of the older models. Technology allows us to distribute content through the computer instantly. 

The second major difference in broadcasting over the last few years is the ability to get your content broadcast. Previously, it helped if you had media connections, a track record, a following, and some money to get on the air on a regular basis. Today, there are numerous sites that you can participate in and register for free and there's an unlimited amount of time that you can get your content distributed online and seen around the globe instantly.

The third factor that has changed is the method of promoting the content produced. It used to take much more use of professional assistance to get into the media channels for publicity and promotion. Today, there are sites that will allow you to create and distribute press releases from free to a few hundred dollars and regardless of the path that suites you best, you can accomplish getting publicity or promotion much easier than ever before.

The fame factor is faster than it's ever been in history.  Everything from a funny laugh to a silly pet trick to a fabulous singing voice can get instant immediate attention by millions of people. For those of you who want to look at video online you can research , experiment, and participate on sites such as YouTube, UStream, CurrentTV and get help without technical expertise with Wetoku to embed video into your site and blogs.

Some of the sites even offer competitions or special promotions where you can produce the content and enter it for prizes and distribution, more fame at the click of a mouse.

Unfortunately, there are people who abuse the system of distributing news and content.  A recent hoax by two parents in Colorado was on the news for hours about their missing son who. The story was about their young son who supposedly was flying in an experimental balloon for almost 2 hours alone. He was not in the balloon and the story is now being reported as a hoax. The sad part of the story is that adults could use the media to get more media interest and were trying to make money at a lot of other people's expense.

For audio spoken word and music it's much different than in the past. If you were a performer you'd create your work and then perform often for years before becoming known or famous. Today, you can create the project online and distribute globally, sell the work online, and make fan pages on social media sites to keep the fame process going. Many companies specialize in the internet broadcasting .

The competition for new formats is keeping costs for programmers from almost nothing to hundreds or sometimes thousands of dollars instead of tens of thousands to millions of dollars.

To learn more about using these new formats to market your product or service and to be an industry professional there are many ways you can learn more about the tools you need to be successful and to practice your skills before sharing the content you create with the world.

The Streaming Media West 2009 Convention and Expo will be held at the San Jose Convention Center

November 17-19 for those who want to learn from the experts or participate in the marketplace for new products and services.

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Should I Add Audio to My Website

For some reason when people think about what content is, they immediately grab and take towards written materials. Written materials are great. Most of what's on the internet is written materials but there's one problem; it takes a lot of time to write stuff down.

Also, most people are simply not writers so even if they can speak out a paragraph or a page or two, they simply run out of gas. What do you do instead? You should create audios instead. Not because they're cool; not because they're the future of the internet; because they're easier to make than writing things down.

Audio is easier to create than video. Video is pretty easy too but the problem with the video is you have to worry about what's on your screen; you have to worry about changing the picture on the screen every now and then. And this means, if you are filming a live action video, you have to change your expression on the picture, on the video. And the problem with that is sometimes you have to look down at your notes.

The similar problem with screen-captured video because it's showing a PowerPoint, you have to change slides, change the bullets; but the advantage with an audio is you simply have three things to talk about-three points-and then you just talk and people get the same idea.

Anyone knows how to talk; anyone can talk on the phone and there for you can too, and you too can make audios. And it's easy to talk for just ten minutes. I'm not talking about being at keynote speaker or anything. Just talk about a subject for 10 minutes, time yourself, and at the end of 10 minutes, wrap it up and tell people where they should go next.

Even if you're speaking slightly slower the normal, you still talk at about 150 words per minute. So if you talk for 10 minutes, that's 1,500 words you didn't have to write. That's over five pages. It's very easy to make 10-minute audios and avoid the hassle of all that extra writing.

When you put audio on your site, it's important to remember that you don't necessarily have to provide the download of the audio. There are plenty of audio players for WordPress that allow you to take an audio file and simply play it on the page. There's no way to "Right Click" and "Download."

It's up to you how generous or uptight you want to be on the subject, but it's much easier to get comments on a blog post if you don't provide a download. This is because people have to sit at the computer and listen to your audio for those few minutes, and they're already back on that page when it's time to leave a comment.

Asking somebody to sit for three to 10 minutes to listen to your audio is not that much to ask.

Should you add audio to your website? Yes, you should! Because it's easier to create audio than video; you just talk; you just have a few things to say, a loose out one, and you let yourself go. It's easier to talk for 10 minutes and have a complete explanation of some subject and that saves you writing five to 10 pages or more; and if you embed this audio on a webpage or a blog, it's easy to get people to click on a link, leave a blog comment, or do whatever it is you want them to do at the end of that audio.

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How to Keep the Rights to Your Audio Interview

Can you keep the rights to your audio interviews? There is no reason you would have to give up the publication rights to your audio. I mean why would you? There may be a case where if you got an interview with someone that they said you can't have the rights to do anything with the interview, but why would they be giving you the interview if they didn't want promotion. It would be understood that once you have the interview you are going to use that as a tool to get them publicity.

So you are going to have to be in control of the distribution of your interview to get them more business or more notoriety or better distribution. So that part of it if you needed the rights to that interview and you wanted to use it to promote them or use it to sell a product you have to maybe get that as an understanding up front. But I don't think there is really any reason someone should withhold the publication rights. I guess it all depends. I've never had a problem with it in the past.

So for any guy who says they are not going to give you the publication rights there are probably 20 other experts in that field who would be willing to, just move on to someone else. There are plenty of people to interview, plenty of experts. That's my answer on that; if they aren't willing to give you the rights then you should find someone else who is.

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Internet Radio - The Ultimate in Personal Listening

Only a few short years ago it would have been inconceivable that there would be as many radio listening options as there are today. It isn't just the integration of the computer into our lives, and the logical extension of using those computers as an entertainment option, but rather the sheer volume and choices in streaming radio that have become available. Whatever your taste in music or spoken word, there is an internet radio station that caters to that taste. These days it doesn't matter if your musical development stopped at the Grateful Dead, or that you "live' for talk shows that discuss UFOs, you will likely not find one, but many online stations that program that 24/7.

Several years ago the futurist Faith popcorn talked about the trend toward "cocooning" - building an individual, comfortable space around each individual. She may as well have been talking about internet radio as that is precisely what this art form has become.

The holy grail of internet radio is profitability, and very few stations or station clusters have achieved it. To a great extent this has helped online radio gain a stronger foothold than it might have otherwise, as it has helped define that medium. That is, internet radio is virtually commercial-free. That means that those stations doing it that are not connected with a commercial broadcast station are doing it for ego, and the love of producing a program that is different than what is available through AM and FM stations.

It will be interesting to see how these stations and the greater online radio industry develops over the next couple of years. The next most important development will likely be the increased availability of internet access in cars. This will seriously challenge traditional broadcasters who have always held that in-car listening was their domain. In the long run, preserving "their domain" may be center around producing programming that financially strapped internet radio can't - programs with a high personality or local content.

However slowly or quickly in-car internet listening happens is really irrelevant as the battle lines have already been clearly drawn. I suspect that long term viability of AM and FM stations will hinge more on how fast they retrench as purveyors of personality in its many forms, and leave the wall-to-wall music formats to iPods and marginally profitable internet stations.

When this happens as it must, given the economics and strengths of broadcast over internet-delivered formats, the winner will be certainly be the listener, and this is what it should have been about all along!

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Create a Podcast - The Easy Way

Thinking of creating your own podcast but don't have a clue about RSS, XML and iTunes tags? Then read on as this article will show you how to create a podcast using free online services.

Creating the Shows/Episodes/Media files

Well, you should really be good at this already, but if your serious at doing a podcast show then you will need decent recording equipment such as a condensor mic, audio interface and pop shield. These will give your show more professional sound quality.

Hosting MP3 Files.

The hosting of MP3 files are important as you must judge whether your current web host is suitable for hosting large MP3's. Will your web host ban you for hogging resources due to an influx of bandwidth usage? Check with your web host and if they will ban you then you must shop around for somewhere to host your files.

If you are running a podcast that uses free netlabel music then you can check out Archive.org as they allow the upload of open source audio.

Creative an XML File.

Once you have sorted where your MP3's are going to be hosted then its time to create the XML file that you are going to use for your podcast. There are plenty of online XML or podcast generators out there, but I prefer podcastblaster.com's RSS feed generator.

Simply go to the website and click on "RSS Feed Generator", create an account. Once you have logged into the RSS feed generator you can then "Edit Podcast Details". Enter the name of your podcast in "Podcast Title", the fill out the rest of the form with your website address in "website URL" and describe your podcast in "Description".

The iTunes tags are a must if you want it to show correctly in the iTunes software, so fill in those details as well. Remember though, if you use the iTunes keywords tag then make sure that you don't use phrases such as "folk music" as they wont work. Just keep it to keywords and separate each one with the comma. Your iTunes summary should be the same as your podcast description. Once you have filled in the information click on "Save".

Now you need to create an episode, click on "add new episode". Same as before, this page is really simple and self explanatory so put in your episode title and description. Some podcasts have separate pages on their website for each episode, my advice is for you to do the same and when you have done this you can add the URL of your episode to "Episode URL" in this section.

Episode date/time is when the podcast episode has been published, it's a very good idea to add this for maximum reader compatibility. To find out the file size of the mp3 (or any other file you may be using) simply right click on the copy on your hard drive and select "properties". Again, edit your iTunes tags are these are a must for being included in iTunes. Now click on "Save".

Once you are happy with the details you have saved into your podcast, you will now download the xml file by clicking on "Download Podcast Feed". Once you have done this you can now upload it to your website.

Distributing Your Podcast.

Once the XML file is ready you now have a choice, get people to subscribe to the XML file itself or use another service such as Feedburner to do this. I personally use Feedburner as it gives me subscription info and it won't have any affect on my websites bandwidth.

So if you want to use feedburner then go to Google's feedburner website, log in using your Google account. Look where it says "Burn a feed right this instant", type in the url of your podcast feed and put a tick in the box next to "I am a podcaster". Take the time to go around all of feedburners options and get familiar with them. If you have already put iTunes tags into your XML file then there is no need to use the iTunes tags options in Feedburner. Feedburner will also give you a URL to your podcast, take note of this as you will need it later.

Also, you might want to add the RSS meta tag into the source code of your website as this allows easy subscription via the web browser. Google "RSS meta tag".

Now all you need to do is make sure everyone know how to subscribe, so start putting a link to your podcast onto your website. Also getting listed in Podcast directories is a must.

Now maybe in a years time you will be a podcasting star.

How to Use Audio in Business   Using Videos In Your Website   

Where Can I Listen to Books Online For Free?

At some point we all have to trade our reading time for something more pressing, like work, or family needs. But you don't have to give up enjoying a good book. There are many resources that allow you to listen to a book online, or download in the form of pod-casts or other media formats.

At Librivox.org you can listen to free public domain books that are completely legal. Several options for listening are available. At Telltale Weekly you will find a free audio library that allows you to download MP3, Ogg Vorbis, and AAC Audiobooks. At Audiobooksforfree.com you can also get autio books in MP3 format with no banners, popups, spyware, viruses or email harvesting. FREE audio books can be found a Literalsystems.org and the site encourages you to share with students if you are affiliated with a school.

These are just a few places you can Listen to Books online for free.

You can also find pod-casts that allow you to listen on the move. For example:

WellToldTales.com offers pulp-fiction short stories read by professional actors. Podiobooks.com allows you to subscribe to serialized audio books and get regular 'deliveries' on you ipod or similar device. You can get Free university courses, audio books, foreign language lessons and more from oculture.com Hear the classics like Jane Austen, Dickinson, Shakesepare and poetry by going to nikolledoolin.com

Want more?

Hear books from your favorite authors like H.P. Lovecraft at voicesinthedark.com

At Lit2Go through Florida's Educational Technology Clearing House you can access many children, teen and family books. Look for authors like Louisa May Alcott, Hans Christian Anderson, Jules Verne and Lewis Carroll.

Are you getting Pod Casts yet?

Podcasts are similar to audio books but they are basically audio blogs. Like blogs they are usually free. Check your favorite blog to see if they offer audio blog casts. If not, how about some of these:

The BBC radio station online allows you to listen to broadcasts. If you go to earideas.com you can access a collection of audio which includes public and other broadcasts, magazines, newspapers,museums and more. There are daily updates and you can subscribe, download or listen at the site. At getapodcast.com you can do your own search. You can also search for free podcasts in Yahoo and Google. Do a search for internet archive: old time radio to get to the site of the golden age of radio. I use this site often as a supplement to literature. It is fun to listen to the old broadcasts from archive.org

These suggestions should keep you supplied with all the audio you need, but if it is not enough try a search for free audio books and you will get lots of suggestions from a myriad of sites across the net.

How to Use Audio in Business   Using Videos In Your Website   

Apple Genius Vs Internet Radio - Who Wins?

If you are like me, incorporating some form of music as part of your daily routine adds to good health and overall positive 'Mo-Jo.' Unfortunately, as we all get older and go through the many phases of life, priorities shift and the time commitment to keep abreast of the latest and greatest music falls lower on the list. Then we wake up one day, and realize music is no longer a part of our daily life aside from the short commute to and from work. This doesn't include the reality - how out of touch we become with the latest and greatest artists.

How depressing.

On October 23, 2001 the iPod came out. Shortly thereafter, we all went through the process (or watched our kids do it) of learning how to 'rip' our CD collection into digital music (MP3, AAC, etc.) stored locally on our computers. We were then in complete mobile music bliss taking our iPods to the gym and enjoying our old collections of music. Thank you Apple for becoming successful at selling us these devices; we love them. By the end of Q3 2009, Apple sold 218,048,000 iPods. A big number.

In 2000, the Music Genome Project birthed with the most sophisticated taxonomy of musical information ever collected. It represents over eight years of analysis by a trained team of musicologists, and spans everything all the way back to the Renaissance and Classical music. Today many people (including me) use and love the successful commercial-free Internet Radio service called Pandora, based upon the Music Genome Project. Although I could not get my hands on public data showing the exact amount of registered (web and iPhone, Palm, Blackberry, Android, etc.) users of Pandora, I can assure you the numbers are quite large. There is another highly-popular Internet Radio service called Last.FM, which provides a similar or improved (depending on who you talk with) unlimited genre/artist-specific music experience. Both these free (ad-supported) or low cost (roughly $30-$40/year) paid services allow users to choose genre or artist-based channels to enjoy on a computer, mobile device, or home music system (ex. Sonos.) Net net, Internet Radio services are in strong growth mode and building significant and loyal audiences.

So, who still buys and downloads music on their iPod and iPhone?

The short answer is - a lot of people. However, the recent digital music numbers from Nielsen Sound Scan are not showing healthy growth. More specifically, digital music sales is in double digit decline in comparison to previous years. Some argue the culprits being the latest variable pricing strategy and depressed ringtone sales. Plus, CD sales also continue to drop, fast.

Steve Jobs stands by his strategy that people like to own their music, rather than rent. Looking at the numbers - he does make a good point. As of this post, iTunes is currently available in 23 countries with 8.5 billion songs sold, and 100 million credit card billing accounts. Jobs claims iTunes is the largest music retailer in the world. To that end they continue to improve iTunes with the recent launch of Version 9.

Although I have over 100 gigs of digital music, I dislike having to constantly choose songs or albums to play. Actually, that's why radio works. Jobs solution to this is "Genius Mixes," a feature included in recent versions of iTunes that (if you allow it to) collects information about your digital collection of music. It then runs your data against the 27 million libraries (or 54 billion songs) submitted to iTunes through Genius to customize a playlist suggestion specifically for you based upon the available music you have on your computer. It's actually pretty good.

Even with the new feature improvements to iTunes, I expect digital music download sales growth to slow down because of the growing popularity of commercial-free Internet Radio. Having almost every song available on my mobile phone, on my home stereo, or at my computer - commercial free for $36/year is a compelling proposition especially since I don't have to purchase songs individually, actively discover new music, manage or store downloaded files, or play DJ. To that end, I suspect, over time, you may see Apple use Genius in some way to offer a subscription service.

What do you think - buy or rent?

How to Use Audio in Business   Using Videos In Your Website   

Downloadable Audio Books Rapidly Rising in Popularity

Digital audio books have rapidly gained in popularity over the last few years due to their convenience. In the past listening to audio books meant having to deal with multiple cassettes. Tapes were cumbersome and made it inconvenient to listen to a long story. Also cassette tapes could be troublesome due to the fact that they were so prone to damage from heat, etc. When CDs entered the picture they certainly changed the world of audio books for the better. However CDs were still cumbersome and inconvenient albeit less so than tapes.

What has truly revolutionized the audio book industry is downloadable digital audio books. You just can't beat the convenience of a digital file for a good number of reasons. For one thing, you no longer have to worry about storing and caring for a bunch of cassettes and CDs. You certainly can't scratch a digital file or break it! Now you can listen to your audio books anywhere you like with an iPod or other mp3 player. You can even listen on your PC or Mac if you like. And for listeners who occasionally require CDs (such as car stereos that don't have an iPod input) digital audio books are the best of both worlds as they can be easily converted to a standard audio CD.

Nowadays you can find nearly every genre in audio format, from fiction to business to children's books. And with publishers rapidly releasing both new titles and old classics you're sure to find nearly all of the titles you would want.

How to Use Audio in Business   Using Videos In Your Website   

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