We all have grown up with radio and television as forms of media. Now, with the exponential growth of the internet, traditional forms of sharing content have evolved. We now have "new media" and "online broadcasting, " as platforms for producing and distributing content.
Many sites allow you to post content , and more being created as we speak.. For the visual video format known as streaming media most people have seen YouTube. YouTube has more than 1 billion videos online in a month. Recently in the news Current TV had press after former President Bill Clinton helped secure the release of one of their reporters.
What are the key differences in the traditional format to online broadcasting platforms? The playing field for participation is more evened out. To share content with audiences previously took very expensive equipment and highly equipped studios to compete effectively.
Technology changed the equipment and formats. Many of the newer cameras and recording devices are small , portable and a fraction of the cost of the older models. Technology allows us to distribute content through the computer instantly.
The second major difference in broadcasting over the last few years is the ability to get your content broadcast. Previously, it helped if you had media connections, a track record, a following, and some money to get on the air on a regular basis. Today, there are numerous sites that you can participate in and register for free and there's an unlimited amount of time that you can get your content distributed online and seen around the globe instantly.
The third factor that has changed is the method of promoting the content produced. It used to take much more use of professional assistance to get into the media channels for publicity and promotion. Today, there are sites that will allow you to create and distribute press releases from free to a few hundred dollars and regardless of the path that suites you best, you can accomplish getting publicity or promotion much easier than ever before.
The fame factor is faster than it's ever been in history. Everything from a funny laugh to a silly pet trick to a fabulous singing voice can get instant immediate attention by millions of people. For those of you who want to look at video online you can research , experiment, and participate on sites such as YouTube, UStream, CurrentTV and get help without technical expertise with Wetoku to embed video into your site and blogs.
Some of the sites even offer competitions or special promotions where you can produce the content and enter it for prizes and distribution, more fame at the click of a mouse.
Unfortunately, there are people who abuse the system of distributing news and content. A recent hoax by two parents in Colorado was on the news for hours about their missing son who. The story was about their young son who supposedly was flying in an experimental balloon for almost 2 hours alone. He was not in the balloon and the story is now being reported as a hoax. The sad part of the story is that adults could use the media to get more media interest and were trying to make money at a lot of other people's expense.
For audio spoken word and music it's much different than in the past. If you were a performer you'd create your work and then perform often for years before becoming known or famous. Today, you can create the project online and distribute globally, sell the work online, and make fan pages on social media sites to keep the fame process going. Many companies specialize in the internet broadcasting .
The competition for new formats is keeping costs for programmers from almost nothing to hundreds or sometimes thousands of dollars instead of tens of thousands to millions of dollars.
To learn more about using these new formats to market your product or service and to be an industry professional there are many ways you can learn more about the tools you need to be successful and to practice your skills before sharing the content you create with the world.
The Streaming Media West 2009 Convention and Expo will be held at the San Jose Convention Center
November 17-19 for those who want to learn from the experts or participate in the marketplace for new products and services.
How to Use Audio in Business Using Videos In Your Website
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